5 Social Media Tactics For A Team Of One To Drive Traffic To Your New Business
Social media is booming. Almost everyone who has access to the internet is on social media in some way. There are millions of searches happening from consumers looking to buy a product every day. This means there is an incredibly large base of consumers that are collected into groups.
You would think that using social media for a business is a no-brainer. However, only 53% of small business owners actively use social media. Don’t get left behind in the past, social media is necessary to help take your business to the next level.
If you’re creating a new business, it can be a daunting task to try and compete against giant corporations or well-established competition. However, driving traffic using social media for a new business can be effectively done without an entire team of people. In fact, it can be relatively easy for one person to effectively manage social media and use it to promote and driver consumers to your business.
Here are five social media tactics that you can do alone to better your new business and increase sales.
Use Facebook To Drive Traffic To Your Website
Facebook is the premier social media in terms of reaching your target audience. The social media platform has more than 1.4 billion users each day. That doesn’t mean you’ll have 1.4 billion consumers seeing your website every day, but it does mean you have the potential to reach all of them somehow.
An effective way to jump-start a new business is by using Facebook advertising. Market towards your target audience and watch the money start coming in. Facebook is an amazing way to reach an incredibly large number of people.
If you’ve got a low budget and not much time to spend, this can be a great way to start your social media marketing campaign.
Offer Multi-Media Content On Your Social Media Platforms
People are lazy. We all get too disinterested too quickly in this day and age. Users on the internet will typically leave a webpage within a few seconds if it doesn’t load. This means you have to be effective at giving consumers a reason to be interested in your advertising.
A great way to achieve this is by using a wide variety of media to sell your business or brand in many different ways.
Examples of multi-media content to include on your social media platforms would include instructional videos, photographs, blogs, community videos, and infographics. All of these examples will help consumers become more interested in what you’re offering and allow more time for them to buy into your product.
Doing this alone can be easy. Try taking videos and pictures of your work environment doing something positive and share them across your social media accounts. This helps the consumer see your business as more than just a place for them to spend money – they’ll start to see interacting with your business as interacting with you.
Another great idea is to try live streaming from your phone if you’re out at a community event or promoting an event. This will help you connect you to your consumers as well as promote any events currently happening.
Network With Others
Networking with other businesses or influencers across your social media platforms can help increase the size of your audience by drastic numbers. Find out if there are any other businesses that you could work with to create a dual-promotion or a combined event and put it out on social media.
This effectively introduces your business to someone who may have not have heard of your business before. This also means that you effectively come with a recommendation to anyone who trusts the influencer or business you’re working with.
Utilize Social Media Apps
Managing your social media accounts can be a strenuous job. Large businesses typically hire someone full-time to operate them all. However, if you use the resources available to you, it can all be easily managed using just a few applications.
Thankfully, there’s a large selection of apps that you may utilize to make managing and posting to your social media accounts a breeze. It takes most of the stress out of social media so you can sit back and let your tools do most of the heavy lifting. Here are some good applications to use:
- Squarelovin – This is an application designed to work with Instagram. It’ll show you the numbers on what posts are taking off and which aren’t. Use this to find out what your audience cares about and what they’re not interested in.
- IFTTT – This is an application that connects all your social media platforms. Want to post the same thing to Twitter and Facebook? Shorten the time it takes to manage your posts by using this app.
- Hootsuite – This is another application that links your social media accounts together to make posting easier. A great feature of this app is that you can set posts for the future. Is your business’ anniversary next month? Write your post within this app and forget about it. It’ll automatically post at an exact time and date.
- Over – A great application for editing photos and videos on your phone. You can also design social media ads and posters using customizable templates.
- Layout – This application will allow you to combine multiple photos into one single image. This is great if you’d like to post one image of a bunch of happenings at an event.
- Facebook Pages Manager – Do you have multiple businesses or Facebook pages? This will allow you to manage all of your pages from one centralized place.
- Buffer – Another application that will allow you to schedule posts from all your social media accounts in one place. It will also allow you to receive the numbers for how well your posts are doing. You can also set it to repost content as well as post content in the feature.
- Sprout Social – This application is similar to Buffer and Hootsuite. However, it’s meant to manage a team or group of social media profiles at once.
Start Blogging And Share It
This may be one of the most overlooked methods to advertise yourself to your audience. However, it can be one of the most effective ways to drive traffic using social media for new businesses.
This can be started by creating your website and creating blogs and articles on there. If you already have a website, try to incorporate a blogging section.
Once you’ve started blogging and consistently put out content, you’ll start to gain recognition as an authority in your field. Plus, as more websites begin to reference your content, you’ll gather a larger following.
This can also help in search engine optimization. With more backlinks and websites referencing your business you’ll appear higher up in a search engine’s display results. This just adds more to the number of consumers that will be seeing your business or product.
After you’ve started blogging, share it to social media. This can be a quick way to boost a lot of traffic to your business.
Make Sure You’re Utilizing Everything Available
If you’re only using one or two social media platforms, you’re missing out on a lot of opportunities to make money. Make use of one, or preferably several, of the applications listed above and manage at least the “big players” of social media. Facebook, Twitter, Instagram, and LinkedIn should all be regularly used for a successful social media presence.
Facebook is great because of its sheer number of daily users as well as its user-friendly advertising service. Even if you would rather not pay for advertisements, it can be a great testing ground to see what your target audience connects with. Try a wide variety of posts on here – they can be useful to gauge what your audience cares about before you start spending money on “real” advertisements.
LinkedIn should be used for networking. It’s more professional than Facebook but provides great exposure if you’re looking to connect with another business or influencer. Using this is a smart tactic to making sure you’re getting the most out of what is available to you.
Twitter is where you’ll want to post your last minute news or updates. Many Twitter users like the platform because it makes it easier to keep up with what is happening at that very moment. Try advertising flash deals or promotions using this.
Instagram is great to show off your work culture or the wonderful aspects of your business. Post photos here of your team hard at work, or being involved in the community, or a humorous picture. Instagram is one of the easier platforms to manage – all you need is your phone and a connection to the internet and you’ll be able to easily maintain it.
Because you’re essentially a one-man army on the frontlines of social media marketing, you’ll need to use all the weapons available to you. Make sure you’re incorporating all of the most popular social media platforms so you can get the most out of your audience.
