Negotiation is the lifeblood of business. When you trace the meaning of the word ‘negotiate’ back to its Latin roots, you learn that it was coined as a term that described any and everything that was ‘not leisure’. In other words, when you were doing business you were negotiating. In the modern world, we have created so many functional disciplines in business (sales, purchasing, finance, technical, legal etc.) that the realization and understanding that negotiation is at the very heart of business is lost on most people.
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Attending a negotiation skills development seminar is a great idea and will definitely provide you with some positive results. However, if you are intent on becoming really good at negotiation then it will be necessary for you to invest in more than just attending one or even a couple of periodic negotiation skills development seminars.
Negotiation is a process and not an event that takes place somewhere along your sales cycle or five step purchasing process. We can help you to match negotiation best practice to each step of your sales cycle or purchasing process so that you don’t fall prey to the sub-optimal returns associated with considering negotiation as an event that only takes place when the terms of the agreement are being formally discussed.