Solving The Wrong Problem In August 1989, Pepsi had an idea for a new product. They wanted to move into the breakfast space and created a soda that had 25% more caffeine than regular Pepsi. Their new product, Pepsi A.M., was positioned to compete with coffee and convert coffee drinkers to Pepsi. You haven’t heard…
Demystifying the Secrets of Venture Capital I recently got another one of “those” phone calls. A friend has a “breakthrough” idea for a new business and wants me to connect him with some venture capital. If it happened once, I wouldn’t think anything of it. But it seems like it happens all the time. People…
Search Engine Optimization Once you have decided on what business industry you will be venturing into, you’ll need to learn how to drive traffic to your site. There are several tools that you can use to assist your business in ranking in the top searches for customers. Search engine optimization is not an advertising plan,…
Successful Business Regardless of the idea, understanding how to provide value to your target audience is what will set you apart from the competition. By implementing the following tips into your business practices, you will not only learn what it takes to run a successful business. You will also see who you need to become…
Everyone has a different style of management; some tend to delicate tasks, while others like to do things their way. While everyone is entitled to their management style, they need to understand the needs of other people as well. Most entrepreneurs treat their start-ups like their baby, and why shouldn’t they? But, sometimes, their love…
