Social media has become accessible more than anything. There are over 2 billion users, which are one interaction away from becoming your customers. Here we will talk about how social media can help your business grow, and how to make it an essential part of your business strategy if it is not already.
Lead Generation
A 2017 report by Social Media Examiners found that 65 percent of businesses are on social media to generate leads.
Software such as Google Analytics has enabled highly targeted advertisement which generates qualified leads – leads that will turn into sales.
To generate more qualified leads, your content on SM should be engaging. As a result, your products need to be relatable to the person they are being sold to. Finally, your content should be in line with the interests of the majority of your followers.
Better Search Engine Ranking
Social media improves your search engine ranking. This happens because the authority of the domain increases when the social media share rate increases. A part of online purchasing culture is customers making value judgments based on your social media profiles.
The more people that visit your business profile, the better your ranking will be on search engines. You can also monitor your ranking with free tools such as Tiny Rocket.
Drive Traffic
The goal of SM is to increase traffic to your primary website. Your digital storefront. In the same survey mentioned earlier, 78 percent of the businesses said their primary purpose for using social media was to increased website traffic.
How can you generate traffic?
Step one would be to create social media profiles on each of these platforms. Then, create content that is tailored specifically to that SM platform. Finally, an effective social media presence is the first step towards increasing leads and eventually converting them to sales.
Making your content easy to share is important. It creates a system of referrals, where every person sharing your content is essentially endorsing your brand. The more people share your content, the more customers you can reach.
Learn from Competition
Social media is also a great way to keep an eye out for competition. See what they are doing that is bringing them success. Competitive analysis means learning from your competition. Then, incorporate that into your business strategy. If it is working for them, there is no reason why it would not work for you.
Be sure not to blindly follow your competition. Tweak their ideas to better suit your brand ideology.
Become Recognized
Brand recognition is perhaps the most critical factor in driving sales. If people know your brand, they would want to buy your products. Compared to the traditional advertisement, social media is much more adept at putting your content in front of a target audience.
This ease of access to the target audience makes engaging and relatable content more crucial. Your logo should be positioned strategically so that people can remember and appreciate it without it coming in the way.
