Throwing a bunch of words on a page does not get you traffic, which is why if you want Google to notice your content, then you have to put in the effort. This is where SEO or Search Engine Optimization plays a vital role.
Here is how you can get up in the results.
Juice the Benefits of Keywords
Throwing the keyword and spamming them throughout your content is not going to get you points.
Your keyword should be included in the title. It should also be present in the first 300 words. Feel free to use a variation of your keyword. However, your keyword should not feel forced; it should flow nicely with the text. You are using keywords because people are searching for them. Therefore, it is your job to give them what they are looking for.
Add Value to Your Content
Content is King. Remember that the content you are producing will be read by “actual people.” Writers tend to churn out content without thinking about that for a second. This is why it is crucial to add value to your content. Share something unique. Can you provide something no one else can? A piece of knowledge that cannot be found anywhere else on the internet.
If you cannot share anything useful with your customers, talk about your business. Since you are the authority on your business, you can give your readers updates. You can also spice things up by interviewing experts. Therefore, encourage your users to share your content. It would market your content to wider audiences.
Your keywords will not be of much use if your website is not indexed. You do not need to get too technical; there are a few basics that you could learn.
You need to understand how Google crawls pages. Build your strategy around it. Add hyperlinks and bunch the articles together. Your blog should be well-structured, as this will make everything efficient.
Words: The More, The Better
Search engines prefer longer blog posts. Try to write at least 500 words. Moreover, if there is a possibility to double it, then do that. People love specific content. Search engines rank longer blog posts higher. In-depth content provides maximum value. Needlessly, it would also lower the bounce rate.
Analyze, Analyse, Analyse
Develop a habit of regularly monitoring the content on Google Analytics. If you do not have Google Analytics, then get it now. You should be on the lookout for bounce rates, pages per session, and time spent on site.
High bounce rates mean that your pages are not optimized for the right keywords. Or, it could also mean that the content is not providing visitors with what they are looking for.
Lastly, remember that becoming an expert in anything takes time. SEO writing is no exception. Keep working and perfecting your SEO strategies. This skill gets better gradually. Google Analytics is an excellent way of evaluating your work and how you can improve it.
If you are not sure about your SEO targets and long term goals, we can help you through our growth and development projects.